4Ī prominent online presence or plethora of positive online reviews do not always sync with a medical professional’s actual quality. Only 2% of physicians who appeared as the top-ranked medical professionals in search results (according to online reviews) made ConsumerMedical’s list of top performers according to quality metrics. 3ĬonsumerMedical, a healthcare decision support service, compiled a list of top doctors based on data that measures physician performance – like patient readmission rates, surgical infection rates, and patient outcomes. In fact, nearly 80% of consumers trust online reviews as much as personal recommendations. 2įor medical providers, reducing the number of negative reviews can have a positive impact on the practice’s bottom line. Most negative reviews and patient complaints are a result of miscommunication. While most doctor and healthcare provider ratings are overwhelmingly positive, 1 medical professionals need to keep an eye out for negative and fake reviews. Negative reviews can deter potential customers, while positive reviews have the power to directly boost a business’s profitability. Impact of Negative Patient Reviews on Medical DoctorsĪll businesses, even professional medical practices, need to be concerned with online reviews. We will also provide some tips on claiming your online profiles without running afoul of HIPAA regulations. In this article, we will discuss how to respond to negative patient reviews, the importance of monitoring your patient reviews online, and ways to deal with negative reviews. There are options and we are here to help. Many healthcare providers believe they are “stuck” because of HIPAA and patient confidentiality obligations and do not know that they can respond. If appropriate, consider reaching out to the patient via private phone call.Īt Minc Law, we have helped countless medical professionals and practices navigate the complexities of responding to negative and fake patient reviews. Only include simple statements about your general practices and procedures (if you do respond publicly) Avoid responding impulsively or defensively Avoid responding publicly (this is the general rule of thumb) Do not discuss individual patient experiences Do not acknowledge that the reviewer was a patient Understand HIPAA regulations and confidentiality obligations If your medical practice is the target of negative or fake patient reviews, we recommend adhering to these best practices when responding: Unlike other professionals or service providers, who can respond to online reviews without worry, medical professionals must tiptoe through an ethical and legal minefield.
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